Hello! It's a pleasure to meet you.
Marketing communications strategy and tactics are how you reach prospects and customers, tell your story, and drive action. And marketing communications is my passion. I'm a dynamic, collaborative, multi-award-winning leader with deep experience in crafting and executing integrated marketing strategies and tactics that drive brand and product awareness and fuel growth in target markets.
I believe in the power of language and intuitive design. Through strategy, words and visuals, I help organizations find their voice and build a presence that resonates on a human level and gets results.
With a proven track record and expertise in leading cross-functional teams and managing budgets to build brands and create high-impact marketing programs across digital, social, and print channels, I transform marketing strategy into actionable tactics, taking it from planning to results.
My key strengths and skills include:
Integrated Marketing Strategy & Tactics | Project Management | Branding | Creative Direction | Web UX & Content | Writing & Editing | Social Media | Process Development | Change Management
Industries and employers
I currently lead global marketing communications for Oracle Academy, the philanthropic educational arm of global tech leader Oracle.
My marketing skills have been transferable across industries; those in which I have experience include technology, education, financial services, association management, and engineering/manufacturing (ETO) for bar and beverage, oil and gas, petrochemical, food, and power generation industries. Employers and clients have included Executive Director/the American Academy of Allergy, Asthma and Immunology, the Writer Magazine, Catholic Financial Life, American Lock/Master Lock, National Association of EMTs, Natural Resource Technology, Sentry Equipment, and ACT. I founded and ran a marketing communications consultancy for nine years.
As fun side projects, I recently created two businesses and websites: a home decor blog, ivy & artifact, and a writing and web design business, inksite.
Education and awards
I love language, grammar, writing, and editing. I earned a B.A. in English with a minor in Communications from St. Norbert College, and an MBA with a Marketing concentration (six additional courses) from Ottawa University. As a lifelong learner, I recently took additional professional learning courses in generative AI in marketing and website design.
I’ve been honored with several awards for my work, including: Silver Award, Direct Mail, Wisconsin Direct Marketing Association | Three Excellence Awards and two Merit Awards, Public Relations Society of America (PRSA) Paragon Awards | Seven First Place Awards and two Merit Awards, Wisconsin Communicators Awards, Association for Women in Communications | ARC Silver Award, Direct Mail, American Marketing Association, Midwest Chapter | Editorial Excellence Award, The Writer magazine, FOLIO | Bronze Anvil Award, Promotional Piece, USA Today, National PRSA | Two Gold Circle Awards in Communications, Total Communications Program and Magazine, American Society of Association Executives.
Thank you for viewing! I look forward to speaking with you about your marketing communications management needs.
Rebecca Dinan
Global marketing
communications manager